CLIENT: Koelsch Communities
MY ROLE: Brand & Graphic design
Belle Harbour is going to be a new Koelsch assisted living community in Bellevue, Washington.
The target market is generation X, decision-makers with parents needing assisted living, respite care and memory care.
My role in this project was to research the regional market and create a logo and style guide that would be refined, attractive and professional enough to set the community apart in a high-class neighborhood.
Uniforms for the staff